Brand identity design
A visual identity that sets your brand apart
We design your logo, colors, typography and everything your customers see of your brand, as one complete visual system that makes you memorable and reflects the value of what you offer.
- An original logo designed for your brand
- Clear brand guidelines
- Files ready for print and digital
About the service
A brand is more than a logo
Your visual identity is how customers recognize you everywhere: on your shopfront, in your Instagram posts, on your business card and your website. When the identity is consistent and well thought out, your brand looks more professional and earns customers’ trust faster.
We start by understanding your business, your audience and your competitors, then build a complete, practical identity and help you carry it across your social media accounts and your website, so your brand looks the same at every touchpoint.
Our article on social media management for businesses explains how to keep your brand identity consistent in everyday content.
What we offer
What brand identity design includes
A complete visual system ready to use, not just a standalone logo.
Logo Design
An original, simple and memorable logo that works clearly at every size and on every background.
Visual Identity
A complete visual system covering graphic elements, patterns, icons and photography style.
Brand Colors
A carefully chosen color palette that reflects your brand's personality and works on screen and in print.
Typography
A matching set of clear Arabic and English typefaces for every use.
Brand Guidelines
A guide to using the identity correctly, so your team and any future designer can keep it consistent.
Social Media Identity
Post and Story templates, covers and profile images in your brand identity.
Marketing Materials
Business cards, stationery, brochures, signage and other print and digital materials.
Benefits
Why invest in a strong visual identity?
Clear differentiation from competitors
A look of your own that makes your brand different and unlike anyone else's.
Faster trust from customers
A polished identity signals professionalism and seriousness from the first interaction.
Consistency at every touchpoint
Your website, accounts and printed materials all speak one visual language.
Time saved later
Guidelines and ready-made templates cut the time it takes to design anything new.
How we work
How we design your identity
Understanding your business and values
We learn your story, your values and what makes your services different.
Audience and competitor research
We analyze competitors’ identities and what your audience expects.
Creative direction
We define the visual style and a mood board before designing.
Logo and identity design
We develop logo concepts and build the visual system around them.
Review and refinement
We refine the design based on your feedback in clearly defined review rounds.
File delivery and brand guidelines
You receive all final files and the brand guidelines.
Why us
Why choose Focus Marketing to design your identity?
We design identities that work in real marketing, not just in a presentation, because we use them every day in content, ads and websites.
- Social media and advertising experience that keeps the identity practical
- Clear review rounds agreed in advance
- Organized source files, ready to use
- We apply the identity to your website and accounts when needed
From our work
Examples of visual identities we have designed
A selection of brand identity projects we created for our clients.
Related services
Services that complement your results
Web Design & Development
A website that applies your new identity precisely and presents your brand professionally.
Social Media Management
Templates and content in your new identity across all your accounts.
FAQ
Frequently asked questions about brand identity design
What does the brand identity design service include?
It usually includes the logo in its different versions, the color palette, typography, graphic elements and brand guidelines, and social media templates and printed materials can be added as you need them.
How long does it take to design an identity?
It depends on the size of the identity and the number of review rounds, and we agree a clear timeline with you before the project starts.
How many revisions are included?
We agree the number of review rounds before we start, and present each concept with an explanation of the idea so your feedback can be clear and specific.
Which files will I receive?
You receive the logo files in vector formats and images suitable for print and digital use, in color and single-color versions, along with the brand guidelines.
Can you develop an existing identity instead of starting from scratch?
Yes. If your current identity already means something to your customers, we can update and develop it while keeping its recognizable elements.
Will you apply the identity to my accounts and website?
Yes, we apply the identity to your social media templates and to your website so everything looks consistent.
Start building a brand people remember
Tell us about your business and your vision, and we’ll suggest the right scope for your identity.